Editorial

Elle India

From conversations with designers shaping Indian fashion to stories examining craft, contemporary menswear and global fashion culture, a selection of my editorial contributions to ELLE India.

Elle India, The Art Issue
Elle India, The Art Issue
H&M Goes Brat

Elle India · In print

H&M Goes Brat

Charli XCX’s celebration of H&M’s Autumn/Winter 2024 campaign offered a window to the brand’s refreshed trajectory.

  • H&M Goes Brat, page 1
  • H&M Goes Brat, page 2
Made in India

Elle India · In print

Made in India

Is the world’s renewed obsession with India’s craft-led design identity a fleeting trend, or here to stay?

  • Made in India, page 1
  • Made in India, page 2
The New Indian Menswear

Elle India · In print

The New Indian Menswear

Young Indian designers are shaking up traditional notions of menswear — led by a love for craft and culture.

  • The New Indian Menswear, page 1
  • The New Indian Menswear, page 2
UNIQLO at 40

Elle India · In print

UNIQLO at 40

The delightfully unexpected story behind UNIQLO’s name, and the LifeWear philosophy that shaped its design DNA.

  • UNIQLO at 40, page 1
  • UNIQLO at 40, page 2