Ekaya Banaras

Rooted in a 130-year textile legacy spanning four generations, Ekaya Banaras is a contemporary handloom luxury brand founded by Palak Shah and her family. Bringing the art of Banarasi weaving into a contemporary context, Ekaya is reimagining how Indian textiles are presented, experienced and positioned on the global luxury stage.

Overseeing content and communication across the brand, I develop website copy and strategy, shape collection narratives, conceptualise newsletters, and create campaign concepts and founder-led stories. My role spans the full spectrum of brand communication, from ideation to execution, including press communications and day-to-day content development.