A little about me

I am a fashion and lifestyle writer and content consultant with over five years of experience working at the intersection of fashion, culture and communication. Drawn to the ideas, people and cultural currents that shape the industry, I bring an editorial perspective to the way brands define themselves, articulate their point of view and engage with the world around them.

My practice spans content, communication and brand strategy, from developing a brand’s narrative to shaping how it takes form across print, digital and social. Informed by a close understanding of the industry and the relationships that underpin it, I approach each project through a combination of editorial rigour, strategic thinking and an instinct for storytelling. With a discerning eye for detail and a nuanced understanding of fashion and culture, I focus on elements that define a brand’s identity and shape its overall story.