Nouria

Founded by Dipti Advait and Prajanya Advait, Nouria creates elevated everyday essentials and ready-to-wear for the modern woman. Balancing tailoring with distinctive prints and versatile silhouettes, the brand brings a refined perspective to everyday dressing.

Bringing an editorial lens to Nouria’s brand identity, I worked across its creative direction, shaping how the brand was expressed visually and verbally. From directing shoots and developing campaign concepts to guiding social media content and the brand’s wider visual language, my role was to establish a distinctive point of view across every touchpoint.